![]() Spend time assessing the strengths and weaknesses of employees. If you employ hourly staff, you must ensure that work schedules are created equally and fairly. Happy employees, in turn, provide good and positive customer service. It can be challenging for fitness franchise owners to manage employees. Book a free discovery call to find out about our proven payment recovery approach that protects your gym, members and your bottom line. Our retention specialists reach out personally to put a human face to the mostly automated (and cold) world of payment recovery and customer retention. We are solely focused on recovering payments, retaining members while upholding your brand integrity. But how do you tackle failed payments which, in most cases, lead to customer churn? The answer is to partner with a full-time customer retention solution like Gravy. Left unchecked, failed payments can have a massive and devastating impact on your fitness franchise. You also need to nip failed payments in the bud to reduce customer churn. Your customers must have a positive experience at your gym every time to keep them coming. For example, give the best customer service. As a fitness franchise owner, your top priority must be to reduce customer churn. Customer ChurnĬustomer churn happens in every business - and it's especially the case with fitness franchisees. As well as email marketing, you can also send messages to your members' smartphones or tablets by using push notifications. Think about reaching your members in different ways, including using content marketing. When you’ve started growing your base, how do you keep your members? Retaining gym members means you have to keep your members engaged with your fitness franchise. Drum home your fitness franchise’s USP, so everyone who wants that kind of service will join your gym. Make the best use of the established brand. ![]() How do you fix this? Your homework should have ensured that you invested in a fitness franchise with a great reputation. If you're a fitness franchise owner in a particular area, it could be that gym membership is already saturated for that neighborhood. The plan should always be to grow your customer base. If you’re a new fitness franchise owner, one of the challenges you face is building a solid customer base of loyal members. This could be both done in the classes you offer and also the technology you use, i.e. Either way, it pays to stay ahead of trends that are popular in the industry. If you are a smaller, boutique studio, this means to keep doing what you are doing and, in fact, double-down on what makes your offering unique to your members. This could mean offering classes and an environment that replicates some of the smaller and more intimate fitness studios. If you are a larger chain, use this current trend to study what the boutiques are doing and replicate it in your space. In fact, a survey found that millennials and younger generations prefer to use boutique studios, which - depending on your niche - is either great news or a cause for concern. From larger chains buying out smaller chains, to an explosion in boutique chains, consumers have more fitness options than ever before. ![]() A Wider Variety of Gyms and Fitness Franchisesįitness franchisees now face unprecedented competition around every corner.
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